Oct 13th, 2025
Introducing Julius Launch Week: Five days, five new connectors
By Simon Avila · 5 min read
At Julius, our mission is simple: make data analytics and insights accessible to everyone.
Over the past year, we've been working to break down the barriers between people and their data. We've watched teams transform how they work, from product managers making decisions without waiting on analysts, marketers optimizing ad campaigns on the fly, and scientists researching cytokines.
But we're just getting started.
Today, we’re excited to announce Julius’ first Launch Week.
Five days. Five new data connectors. All designed to give more teams instant access to the insights hiding in their data.
Join us for Launch Week
Starting Today, we’re unveiling a new connector each day that expands Julius’ ability to connect with the tools and data sources teams rely on every day. Each launch is designed around real requests from our community.
By the end of this week, Julius will connect to more of your critical data sources than ever before. And with our natural language interface, anyone on your team can query these systems, get quick insights, generate reports, and make data-informed decisions in seconds.
Come back each day this week to see what we launch, and follow us on X to keep up with the latest.
Follow along each day this week as we unveil new ways to unlock your data:
- • Day 1: A highly-requested enterprise database connector
- • Day 2: One of the world's most popular database systems
- • Day 3: A powerful new way to connect Julius to your entire tech stack
- • Day 4: Enterprise-scale data lakehouse integration
- • Day 5: Essential marketing analytics connector
We'll be sharing detailed announcements, demos, and use cases for each launch. Whether you're a founder, product manager, analyst, or executive, there's something this week that will change how you work with data.
The future of data analytics is accessible, instant, and for everyone.
Launch Week starts Today. Let's build something great together.
Day 1: SQL Server
We're kicking off Launch Week with our SQL Server Connector—one of the most requested features since we built out our data connectors.
SQL Server powers mission-critical systems at enterprises worldwide. Now everyone in your organization can tap into that data:
Product Managers can prioritize features, track adoption metrics, and validate product decisions with user behavior analytics—without writing a single SQL query.
Engineering teams can query production databases to investigate issues, analyze performance, and validate deployments in plain English.
Executives can access KPIs on demand, explore trends, and make data-informed decisions without waiting on analysts.
Connect your SQL Server database today in just a few clicks, and watch your entire organization move faster with data.
SQL Server is just day one. We have four more launches coming this week.
Day 2: MySQL
It's day 2 of Launch Week and today we're announcing MySQL, now on Julius.
The MySQL connector lets you ask your database anything in natural language and get instant answers, insights, and visualizations.
Founders can identify which customer segments have the highest lifetime value. Product Managers can analyze feature engagement among enterprise customers. Business Operators can generate KPIs and reports for leadership in just a few prompts.
No SQL expertise required. Just ask and get answers.
Day 3: MCPs
Today we're announcing support for the Model Context Protocol (MCP), giving you the ability to connect to external tools and bring context from any app with just a few clicks. Connect your favorite tools and access context-aware insights.
Use Intercom for customer support? Sync conversations, summarize feedback, and get insights about support performance.
Notion power user? Let Julius search across your workspace and databases to create comprehensive reports automatically.
Need more integrations? Use the Zapier MCP to connect to thousands of apps like Google Docs, HubSpot, and more—or bring your own self-hosted MCP connectors.
Day 4: Databricks
The Databricks connector removes all barriers between your teams and your data lakehouse.
Finance teams can generate reports without manual SQL queries. Marketing teams can track campaign ROI in real-time. Analytics teams can enable self-service across the organization, eliminating one-off requests and bottlenecks.
Just connect and start asking questions in plain English.
Day 5: Meta Ads
We're wrapping Launch Week with the Meta Ads connector, which paired with our Google Ads connector, covers the two biggest platforms used by marketing teams and agencies.
Analyze Meta Ads performance directly in Julius: identify underperforming campaigns by CPA or CPM, find which ad sets generate the best click-through rates, and optimize your spend in real-time.
Pair it with our Scheduled Runs feature to get an ads performance report delivered to Slack every morning.
